SAN FRANCISCO & MILWAUKEE--Nov. 5, 2001--If you ever wondered what the difference between Porter and Ale was, now you can ask Bill the virtual Brewmaster online at www.millerbrewing.com. NativeMinds, a leading provider of online customer self-service solutions called virtual representatives, or vReps(TM), and Fullhouse Media, a Milwaukee-based interactive agency today announced the launch of a vRep on Miller Brewing Company's Web site. Bill the Brewmaster is available to answer customers' questions about Miller's beer brands, the brewing process, and the Miller Brewing Company online 24/7, providing brand distinction and helping reduce the number of calls and emails the company currently gets.

vReps are automated online personalities that emulate the best in human customer service at a fraction of the cost of e-mail support and live call center agents. Created using NativeMinds' flagship product NeuroServer®, vReps also help companies leverage existing information by integrating with Web pages, CRM systems, and databases to give customers self-service access to the information they need. vReps provide personalized and immediate answers to customer questions, freeing up live service agents for higher-level customer interactions.

``We really wanted to add a 'personality' to www.millerbrewing.com and the vRep technology made that possible,'' said Eric Zoromski, Fullhouse Media's director of interactive services. ``We evaluated NeuroServer and determined that a vRep was the best solution for providing online customer service. It actually emulates a live conversation rather than simply doing a search and it provides a level of differentiation and personality that other technologies simply don't offer.''

When Fullhouse licensed NeuroServer, it sent three employees to NativeMinds' three-day training course to learn best practices for vRep creation and administration. After that, Fullhouse built and launched MillerBrewing.com's vRep in just eight weeks, incorporating the technology into Miller's new Web site and integrating it with other functionality, such as search. Bill the Brewmaster fields consumer questions, such as ``What is the most popular type of beer?'', ``What brands does Miller have?'' and ``How do you brew beer?'' Fullhouse reviews Bill's conversation reports to analyze consumer input and improve online customer service.

``Fullhouse's quick implementation of NeuroServer demonstrates how easy it is to use NativeMinds software - and Bill the Brewmaster is a successful case study,'' said Andrew de Vries, NativeMinds vice president of marketing. ``Online customer self-service is becoming a must-have for consumer product companies; and Fullhouse incorporated NativeMinds technology to create a lasting brand impression for the Miller Brewing Company.''

About Fullhouse Media

Fullhouse Media. Creating wow that works on the web. Merging streaming video, design, fresh content, and emerging technologies to create training, sales, marketing, and corporate communications since 1989. Major clients include Miller Brewing Company, Johnson Controls, Midwest Express Airlines and Players Inc. Fullhouse Media is a privately held corporation based in Milwaukee, Wisconsin. For more information visit www.fullhousemedia.com.

About NativeMinds

NativeMinds, Inc. is a pioneer in the development of software to build and maintain automated online customer service agents called vReps. vReps enhance the customer experience and lower support costs by emulating live customer service representatives to deflect inquiries from higher support channels such as phone and email. Leading clients of NativeMinds' vRep solutions include Ford Motor Company, Oracle, Convergys, Nissan, GlaxoSmithKline, Department of Defense, One 2 One (Deutsche Telekom), and Misys. NativeMinds is a privately held corporation based in San Francisco. For more information and to talk to a vRep, visit www.nativeminds.com.

Note to Editors: NativeMinds, Neuromedia, vReps, NeuroServer, and the NativeMinds logos are trademarks or registered trademarks of NativeMinds, Inc. All other names or products are the property of their respective holders.

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Contact:

NativeMinds, Inc.
Deb Hochheiser, 415-778-3274
dhochheiser@nativeminds.com
or
A&R Partners
Vanessa Gaw, 650/762-2820
vgaw@arpartners.com